When we posted about our offer of Freemium Logos, Dave commented:

Hey this is a great idea. Reminds me of the past when in radio and production we would do what we called spec spots (demo production work). We would create a generic spot for a car dealership or other business and play it to all the different dealers to see which one like it and then we would insert that dealers information into the spot….

Michael Schrage posts on Why giveaways are changing the rules of business:

Whereas WalMart, the world’s largest retailer, promises “everyday low prices”, entrepreneurs and ultra-competitive incumbents develop business models predicated on providing more for free. It is a difficult proposition to beat.

Pictured above is some work we did on one of our free logos, for Serenity Inc.

Written by Bill Olen

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