Church Steeple Chase
Dec 17, 2006
From the front steps of the Unity Church of Fort Smith you can see two churches nearby. What each church needs is Decommoditification! What unique story can any of them tell that makes them not only stand out, but separates them from the crowd. That is where Brand Design comes in.
Written by Bill Olen
by Bill Olen |
Categories: Uncategorized |
Ninja Misty
December 17th, 2006 at 6:48 pm #
I have an idea. They could advertise that they can “save” people faster than the other church and maybe offer a guarantee. If you go to Hell, then we (the church) will take all of the money that you gave in offerings and give it to your remaining family.
!
Ninja Bill
December 17th, 2006 at 6:55 pm #
Would that guarantee be phrased, “We’ll see you in hell, if you go there!”?
Ninja Misty
December 17th, 2006 at 7:04 pm #
Ha, that’s a good one!