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1. The beautiful trees





2. The variety of people





3. Aldaberto’s





4. Stinson Beach





5. Bud Guess





6. The clouds rolling in at Mount Tam





7. The way I feel so at home when I look at the hills





8. The energy I get from being close to the Pacific Ocean





9. The Redwood Trees





10. The cool houses

Here’s a number from Holiday Inn. It shows that sometimes doing what you’re good at to please someone doesn’t work. And then trying to do something else doesn’t work either. The moral of the story is keep your sense of humor and keep going. Or don’t worry about pleasing others. What’s your opinion about it?

I love watching old movies at Christmas time! One of my favorites is Holiday Inn with Fred Astaire and Bing Crosby, and a score by Irving Berlin. The movie introduced the song White Christmas, spawned the later movies White Christmas and Easter Parade, and still later inspired the name for the Holiday Inn hotels.

So the process was take two established brands — Astaire and Crosby — join them with a musical score by another established brand — Berlin — and then use popular feedback to spinoff new products to start the brand cycle over. And that’s why we have The Santa Clause 3!