microCHUNK.TV

I love watching old movies at Christmas time! One of my favorites is Holiday Inn with Fred Astaire and Bing Crosby, and a score by Irving Berlin. The movie introduced the song White Christmas, spawned the later movies White Christmas and Easter Parade, and still later inspired the name for the Holiday Inn hotels.

So the process was take two established brands — Astaire and Crosby — join them with a musical score by another established brand — Berlin — and then use popular feedback to spinoff new products to start the brand cycle over. And that’s why we have The Santa Clause 3!

No Responses so far | Have Your Say!