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About a year ago we bought a Hoover WindTunnel Bagless Upright Vacuum Cleaner with the Twin Chamber System for a few hundred bucks. It’s worked well, but today Misty noticed the belt had broken. She thought it might have come with a replacement belt. I found the belt, along with instructions to install, and maintenance tips — Way Cool. But better yet was a postage paid post card with a “Free ‘Belt for Life’ Offer”!

And it turns out this is Hoover’s Hundredth Anniversary:

Necessity and ingenuity have long been driving forces behind the world’s great inventions, and the Hoover vacuum cleaner is no exception. The story begins in 1907. Murray Spangler, an inventor who worked nights as a janitor, was cleaning rugs in a Canton, Ohio, department store. But all the dust raised from his broom aggravated his asthma, and he called upon his inventor’s creativity to find a solution to the problem.

Here we see Freeconomics at work in a company’s Branding.

The Debate continues, but I love it whenever I see someone having fun with whatever they’re passionate about. Passions are very particular things to very particular people, and so they will seem strange to some people. But what Joy it is to find others with the same Passion. Thank goodness for the Long Tail!