That’s what you want in your Business and Branding — To have insight into using the system in a new way to get disproportionate effects by catalyzing potential energy to change the world.
From Dan Potter of the Mystic Paper Beasts Theatre Company comes this video clip from Istanbul, Turkey. We’ve gotten many photos from his trips to places like Vietnam to paint and Argentina to tango, but this is the first video. It’s a small world after all!
This clip by the Anti-Advertising Agency with Graffiti Research Lab cracked me up. If folks don’t want to listen to your story, they certainly won’t tell it to others, so it’s time to reinvent yourself. You don’t want to be a Living Fossil, do you?
Twyla Tharp speaks with Andy Plesser of Beet.TV about Body, Mind, and Creativity. She has choreographed over 135 dances, 5 Hollywood movies, 3 Broadway shows, and written 2 books, so maybe she knows something about the Discipline of Being Free.
Rich Skrenta wrote first known computer virus that has spread “in the wild”, Elk Cloner. He writes about The Joy of the Hack:
The hack doesn’t have to be code, it can be little business insights. Even groups of people and individuals have hacks. The essence of the hack isn’t just realizing you can use a system in a new, unexpected way. It’s getting a disproportionate effect from your effort. It’s catalyzing potential energy stored in the system. And the hack often changes the whole world.
That’s what you want in your Business and Branding — To have insight into using the system in a new way to get disproportionate effects by catalyzing potential energy to change the world.
My first thought, “Oh MSN, is asking for feedback. I will do that and I think I will suggest that they allow each user to customize their homepage with widgets, like Google. Then I could add feed readers and whatever other information I want.” So, I clicked on the link and went to this little survey giving me four options of what I wanted MSN to add, like below:
Well, I chose the Neither option and apparently so did the majority of people. I did find that you can customize your MSN homepage with widgets, but it seems like too much work to mess with it. I’ll just keep using Google. I think MSN should have made this question a little more open, where people could have actually suggested things that they want.
I like to draw people, but I have never really entered the digital world of drawing people until today. Today I decided to take a stab at drawing a face in Adobe Photoshop and I liked it. It will take a little getting use to before it feels comfortable, but above is my first attempt at it.
Bengt Nordstrom, chief strategy officer at business and technology consultants InCode makes his Argument:
Ask yourself how many more hours you are using the Internet compared with 10 years ago. Now ask yourself how many more minutes you make calls on a mobile phone. There’s no comparison. Internet brands are the brands people use and which they like. They are much stronger than mobile brands.
Indeed, a BrandChannel.com Survey picks the top five global brands: Google — Apple — YouTube — Wikipedia — Starbucks.
But all these brands become mobile with web enabled phones!
Misty and I were driving around on this sunny day, and talking about how do you create a global brand from the middle of nowhere. It occurred to me that we had made a start on that with Design Ninjas. In the Geo Overlay Map above, you see that we’ve had a bunch of visits from the US, a fair number from Europe, and a smattering from the Pacific Indian Ocean Rim. How can you do this?
1. Have Something To Say and say it on the Internet.
2. Have a Conversation with anybody who’ll listen.
3. Keep Going and keep improving.
Memorability is what makes a name great. Inspiration comes when you get unstuck from your desk and transport into a different world. Insurmountable Challenge is the only reason to change an established name. Consensus Building is a key issue with clients. Potential Conflict is managed by addressing it head on.
