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I was reading Bill’s last post on Puzzle Pieces and it reminded me of a billboard that a local church in this area has. It is puzzle pieces with the church’s name, the reason I remember this billboard is because I had to look at it a total of 5 times before I could tell what the picture was. I went to that church’s website today out of curiosity of what a church would put on their website and found that they believe:

Christians are people in restored relationship with God.

I read on and then saw this:

How to Pray:

Dear Lord Jesus,

I know that I am a sinner and need Your forgiveness. I believe that You died for my sins. I want to turn from my sins. I now invite You to come into my heart and life. I want to trust and follow You as Lord and Savior.

In Jesus’ name. Amen.

Now, it may be obvious, but I’m not a Christian. I’m not saying I’m an atheist, but I definitely don’t belong in the Bible Belt! The thing that struck me about this is: If people have a relationship with God then why do they need a church to tell them what to say to God? Can’t they just talk to God about what they want?

WWJD Brand is the most evil of all, it requires people to be stupid to get the product that doesn’t really exist.

Kick Ass Branding! — we’ve painted pieces, now the full picture:

Valuable Product/Service — If you have this, we can Help
Remarkable Story — Performance becomes Conversation.
Brand Hacking — Create disproportionate Effects.
Mashable Conversation — This is where media is Going.
Mobile Internet Long Tail — Here is the Potential Energy.

Pierre-Alexandre Garneau at Gamasutra posts on The 10 Minutes Game Sales Potential Test:

Is the Game Distinctive?
1. Does it stand out viscerally?
2. Does the gameplay stand out?
3. Does it involve the player socially in a unique way?

Can the Game Reach a Large Market?
1. Is the idea behind the game easy to communicate?
2. Is the game based on something the market already knows and loves?
3. Is the target market large?

This test applies to any Product or Service!