Product Naming Lite
We posted about Gravity Branding, but in the PingMag interview of Scott Milano we see a lighter approach:
And finally you present a client, let’s say, 10 names for his new product?
It depends on the time schedule. If we focus well and get through in one presentation, there are usually 20 to 30 names. Sometimes clients come back and want us to focus on one specific area. Ultimately our guarantee is that we give them one name that could work.
Could? Did it happen that something didn’t work out the way you planned?
Most of it doesn’t because we don’t have ultimate control over what’s actually put on something. At least myself, I learned not get too attached to one idea. You can be attached to concepts and certain ideas, but there may be a number of different articulations to say it. We don’t make the final decisions…
I suppose some folks like Coke, some like Diet Coke.
