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Andy Plesser of Beet.TV posts:

MIT’s Henry Jenkins says that the success of YouTube is from the creation of content around communities of interest. It’s not about individual voyeurism. It’s a social media phenomenon driven by the viewers organized around content that matters to them.

You can create your own community of interest around content that matters, your own MySpace. Robert Scoble posts on Ning, and Jeremiah Owyang covers Others.

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