Rojak Brand Hacking

Mar 2, 2007

The term “Rojak” is Malay for mixture, is also used as a colloquial expression for an eclectic mix, and in particular is often used to describe the multi-ethnic character of Malaysian and Singaporean society.

Check out Rojak City for a glimpse of the future of Brand Hacking

Written by Bill Olen

by | Categories: Uncategorized |

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  1. Design Ninjas » 2007 » March » 19
    March 19th, 2007 at 10:37 am #

    [...] to Rojak City, they use a Channel Strategy too. Here’s their YouTube Channel and here’s their [...]

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