Microbrands

Apr 6, 2007

Robert Scoble makes a great comment at Gapingvoid:

Regarding microbrands. The marketing challenge for a big company is to appear small. The marketing challenge for a small company is to appear big.

What size are you?

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Recently, on our trip to Sacramento we flew with Delta. We found Delta to be just like all the other airlines, except on the bigger planes they had these little screens in the back of every seat. You could order movies from here or watch television for free. The cool part was they had a trivia game you could play with the other passengers. Everyone who played was recognized by the name they typed in and the seat number. It was a great way to get passengers to interact on a flight and also worked at keeping people from getting too bored. Way to go Delta!

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