Branding Decay
Feb 16, 2008
Umair Haque writes:
In fact, when interaction is cheap, the very economic rationale for orthodox brands actually begins to implode: information about expected costs and benefits doesn’t have to be compressed into logos, slogans, ad-spots or column-inches – instead, consumers can debate and discuss expected costs and benefits in incredibly rich detail.
Do you provide a place in your Local Listings, Video Sharing, and Blog where your customers can review, comment on, and validate your Brand?
Written by Bill Olen
by Bill Olen |
Categories: Internet Marketing | Tagged: auburn, bill olen, brand, branding, ca, california, community, consumer, Internet Marketing, iphone, microchunk, microchunk.tv, misty olen, mobile media marketing, search, umair haque, web videos, word of mouth, youtube |
