microCHUNK.TV

We talk about the whole point of Video Search Engine Optimization — People finding You.

Misty finds a way to interrupt my focus.

We lay out the five Key Areas for Video SEO:
1. Keep It Short and Sweet
A. Video Length — microchunk when possible
B. Sponsorship — use product placement and brand integration, not pre, mid, and post rolls
C. Title — use three words to avoid truncation

2. Optimize Metadata
A. Use a thumbnail that pops
B. Use keywords on title, description, and tags
C. Put full URL as first line of description as call to action
D. Add closed captions and annotations

3. Use Google Maps
A. Geotag always to show up in Google Maps user generated content
B. Create Google business listings and post videos to them
C. Create Google My Maps and post videos to them

4. Build Community
A. Respond to all channel and video comments
B. Search for related videos and favorite, comment, and video respond
C. Link back to your site, blog, and social networking profiles

5. Track Distribution
A. Distribute and analyze across multiple video sharing sites with TubeMogul
B. Follow YouTube Insight

We were recording a jazz vocal track when Misty asked why I was laughing.

We talk about the Gold Rush Days of Video Search Engine Optimization.

Fletcher the Cat has some water and listens to life moving. This video is for the SanDisk Point and Shoot Film Festival Contest.

Chris Albrecht of NewTeeVee gets advice from Woody Benson of Prism VentureWorks.

We just noticed that YellowPages.com has finally gotten around to posting their videos on YouTube. Above is the video of Foothill Country Sheds & Shelters we shot and edited for them, and now it and the YellowPages listing on which it appears finally show up on Google first page Results. But this raises the question, with YouTube channels and Google Business Listings available for free, what value does YellowPages offer for the high prices they charge for listings?

Misty has taken some beautiful pix lately with her iPhone!

Gary Vaynerchuk, who Robert Scoble calls the best marketer of 2008, gets down with the ROI for online and social media marketing.