Video SEO

Oct 28, 2008

We lay out the five Key Areas for Video SEO:
1. Keep It Short and Sweet
A. Video Length — microchunk when possible
B. Sponsorship — use product placement and brand integration, not pre, mid, and post rolls
C. Title — use three words to avoid truncation

2. Optimize Metadata
A. Use a thumbnail that pops
B. Use keywords on title, description, and tags
C. Put full URL as first line of description as call to action
D. Add closed captions and annotations

3. Use Google Maps
A. Geotag always to show up in Google Maps user generated content
B. Create Google business listings and post videos to them
C. Create Google My Maps and post videos to them

4. Build Community
A. Respond to all channel and video comments
B. Search for related videos and favorite, comment, and video respond
C. Link back to your site, blog, and social networking profiles

5. Track Distribution
A. Distribute and analyze across multiple video sharing sites with TubeMogul
B. Follow YouTube Insight

Written by Bill Olen

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