In the six months or so that we’ve had our 3GS iPhones, we have experimented a few times with unedited realtime video broadcasting by way of USTREAM; shot, cropped, and shared many near realtime videos by way of Twitter; and shot, edited, and distributed several not realtime videos through TubeMogul. Realtime is ideal for the moment, near real time is ideal for the event, and not real time is ideal for a longer story. But all three can be shot and viewed on a mobile device, and have a place in Mobile Media Marketing.
This morning I came across a great quote in Chris Anderson’s post The rise of “retail blogs” — Voice builds trust and trust sells stuff.
Here at microCHUNK.TV we have been looking for our voice for the last four years, and we think we have just about found it. Thanks for listening!
We found some old footage that helps make a new point about Mobile Video Search Engine Optimization:
If you optimize for Google, YouTube, and iPhone now, you will have even greater success when the iPhone supports Flash or more video sharing sites support the iPhone, and when Google Maps supports video on the iPhone.
We have always had a gradually increasing viewership of our videos, but over the last three months we’ve had an acceleration due to one video — Buck Mating Sounds—Deer Sounds. As you can see, it is the reverse of the usual pattern of peaking early, then fading. The only explanation we could imagine is deer hunting season, but we’ll see what happens.
About 1% of our videos are big hits, about 10% are successes, about 50% are OK, and about 40% are failures. Pretty much the same percentages as Babe Ruth.
For Viral VSEO, all the rules of video search engine optimization still apply, but here are three more things you need to do:
1. Focus on your unique quality
2. Get and Stay cash flow positive
3. Keep producing more quantity and quality.
We lay out the five Key Areas for Video SEO: 1. Keep It Short and Sweet
A. Video Length — microchunk when possible
B. Sponsorship — use product placement and brand integration, not pre, mid, and post rolls
C. Title — use three words to avoid truncation
2. Optimize Metadata
A. Use a thumbnail that pops
B. Use keywords on title, description, and tags
C. Put full URL as first line of description as call to action
D. Add closed captions and annotations
3. Use Google Maps
A. Geotag always to show up in Google Maps user generated content
B. Create Google business listings and post videos to them
C. Create Google My Maps and post videos to them
4. Build Community
A. Respond to all channel and video comments
B. Search for related videos and favorite, comment, and video respond
C. Link back to your site, blog, and social networking profiles
5. Track Distribution
A. Distribute and analyze across multiple video sharing sites with TubeMogul
B. Follow YouTube Insight
