In the six months or so that we’ve had our 3GS iPhones, we have experimented a few times with unedited realtime video broadcasting by way of USTREAM; shot, cropped, and shared many near realtime videos by way of Twitter; and shot, edited, and distributed several not realtime videos through TubeMogul. Realtime is ideal for the moment, near real time is ideal for the event, and not real time is ideal for a longer story. But all three can be shot and viewed on a mobile device, and have a place in Mobile Media Marketing.
I tried out the iPhone app Kyte Producer this morning. It works fine on the desktop, but there are errors on the iPhone, but I expect they’ll work it out.
Matt Waddell, a product manager for Google Mobile, in a Reuters Interview says, “We have very much hit a watershed moment in terms of mobile Internet usage. We are seeing that mobile Internet use is in fact accelerating.”
He also says iPhone users perform as many as 50 times more Web searches on these computer-phone devices as users of standard mobile feature phones typically do.
In fact, when interaction is cheap, the very economic rationale for orthodox brands actually begins to implode: information about expected costs and benefits doesn’t have to be compressed into logos, slogans, ad-spots or column-inches – instead, consumers can debate and discuss expected costs and benefits in incredibly rich detail.
Do you provide a place in your Local Listings, Video Sharing, and Blog where your customers can review, comment on, and validate your Brand?
