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Howard Lindzon got me thinking the other day when he posted
“I finally got a sales call from LinkedIn $LNKD. It only took 9 years. I guess the ‘funnel’ of web optimization and no human interaction is coming to an end for the big guys….The year 2012 will be about extending the web funnel through hard core human interaction – not just optimizing your website. That will involve persistence, even chasing.”

I imagine this applies not only to business, but also to my social and personal life as well. What do you think?

Caterina: Soon everybody will know everybody and social networks will be obsolete.
04:57:32 am on July 1, 2011 | [Twitter]

For me, marketing is obsolete!

What sets you apart if it isn’t your mobile phone, social network, or search engine?

This is my Kudzu Strategy for Mobile Social Networking –
1. Follow the Sunshine — Go where people are — Mobile, Social, Local, Videos, Photos
2. Create Vignettes — Make tasty snacks, appealing appetizers — Short form, video stories
3. Share the Bounty — Allow cuttings — Put vignettes where people can Like, Comment, Share.

This is the third part of The Kudzu Strategy — Starfish — Vignettes — Flow.

The Mobile Social Networking Starfish is all about being Findable.

Vignettes is all about being Consumable.

Flow — sustainable quantity, improving quality, and engaging rhythm — is all about being Shareable.

Here’s another treasure from Fred Astaire and Eleanor Powell!

For the past few days I’ve been thinking about Rhythm and Flow, and I found this great example!

My message is not that it is EASY, but that it is POSSIBLE to be found online, and THAT is where the fun starts.

I had not thought about this song in a decade, but then I started thinking about Livin’ La Vida Local, as in Mobile Social Networking. You know, Location, Venue, and Neighborhood. After all, we need to have our own Place Page!

I went down to Palo Alto a couple days ago to do a job interview for a Social Media, SEO, and IT Specialist position at a home care assistance company. The phone interview had gone well, but only dealt with generalities. I met with the CEO, Director of Operations, and Online Marketing Manager, who seemed nice enough and knowledgeable in their particular areas. Although they had success using Google AdWords, when I started talking about Social Media and SEO, they looked like not only was I talking a foreign language, but also they didn’t realize I was talking a language at all. Apparently they thought you could do Social Media and SEO without having an online presence, engaging in conversation, producing content, and asking people to take action. On the long drive home I realized I should be building my own business instead.

Today I reviewed my last six years of blog posts and videos. I was amazed at the volume of Attention, Intention, Emotion, and Effort in the posts. It was painful to go over them in compressed time, but I did rekindle my purpose to pursue the Big Ideas I’ve been exploring. So I want you to look forward to a new series of posts on Mobile Social Networking, and to not just plans for the future, but soon to take place Events.