microCHUNK.TV » mobile media marketing

I Can’t Go For That

Bill Olen — Sun, 01 Apr 2012 18:33:19 +0000

Boing Boing ran this video last Thursday. It is a perfect example of Fred Wilson‘s notion of The Future of Media:

1. Microchunk it.
2. Free it.
3. Syndicate it.
4. Monetize it.

I can go for that, oh oh…oh can do!

Written by Bill Olen

The Web Funnel

Bill Olen — Tue, 27 Dec 2011 02:36:42 +0000

Howard Lindzon got me thinking the other day when he posted
“I finally got a sales call from LinkedIn $LNKD. It only took 9 years. I guess the ‘funnel’ of web optimization and no human interaction is coming to an end for the big guys….The year 2012 will be about extending the web funnel through hard core human interaction – not just optimizing your website. That will involve persistence, even chasing.”

I imagine this applies not only to business, but also to my social and personal life as well. What do you think?

Written by Bill Olen

microCHUNK.TV Marketing

Bill Olen — Mon, 08 Aug 2011 03:04:09 +0000

Caterina: Soon everybody will know everybody and social networks will be obsolete.
04:57:32 am on July 1, 2011 | [Twitter]

For me, marketing is obsolete!

Written by Bill Olen

Mobile Social Networking Joy

Bill Olen — Mon, 07 Mar 2011 21:27:07 +0000

What sets you apart if it isn’t your mobile phone, social network, or search engine?

Written by Bill Olen

The Kudzu Strategy

Bill Olen — Mon, 07 Feb 2011 00:32:57 +0000

This is my Kudzu Strategy for Mobile Social Networking –
1. Follow the Sunshine — Go where people are — Mobile, Social, Local, Videos, Photos
2. Create Vignettes — Make tasty snacks, appealing appetizers — Short form, video stories
3. Share the Bounty — Allow cuttings — Put vignettes where people can Like, Comment, Share.

Written by Bill Olen

Mobile Social Networking Flow

Bill Olen — Sat, 22 Jan 2011 22:42:16 +0000

This is the third part of The Kudzu Strategy — Starfish — Vignettes — Flow.

The Mobile Social Networking Starfish is all about being Findable.

Vignettes is all about being Consumable.

Flow — sustainable quantity, improving quality, and engaging rhythm — is all about being Shareable.

Written by Bill Olen

Fred Ellie Flow

Bill Olen — Fri, 21 Jan 2011 00:48:14 +0000

Here’s another treasure from Fred Astaire and Eleanor Powell!

Written by Bill Olen

Fred & Ellie, Rhythm & Flow

Bill Olen — Wed, 19 Jan 2011 01:13:27 +0000

For the past few days I’ve been thinking about Rhythm and Flow, and I found this great example!

Written by Bill Olen

Mobile Social Networking Search

Bill Olen — Sun, 16 Jan 2011 19:30:15 +0000

My message is not that it is EASY, but that it is POSSIBLE to be found online, and THAT is where the fun starts.

Written by Bill Olen

Livin’ La Vida Local

Bill Olen — Wed, 05 Jan 2011 04:36:34 +0000

I had not thought about this song in a decade, but then I started thinking about Livin’ La Vida Local, as in Mobile Social Networking. You know, Location, Venue, and Neighborhood. After all, we need to have our own Place Page!

Written by Bill Olen