I went down to Palo Alto a couple days ago to do a job interview for a Social Media, SEO, and IT Specialist position at a home care assistance company. The phone interview had gone well, but only dealt with generalities. I met with the CEO, Director of Operations, and Online Marketing Manager, who seemed nice enough and knowledgeable in their particular areas. Although they had success using Google AdWords, when I started talking about Social Media and SEO, they looked like not only was I talking a foreign language, but also they didn’t realize I was talking a language at all. Apparently they thought you could do Social Media and SEO without having an online presence, engaging in conversation, producing content, and asking people to take action. On the long drive home I realized I should be building my own business instead.
Today I reviewed my last six years of blog posts and videos. I was amazed at the volume of Attention, Intention, Emotion, and Effort in the posts. It was painful to go over them in compressed time, but I did rekindle my purpose to pursue the Big Ideas I’ve been exploring. So I want you to look forward to a new series of posts on Mobile Social Networking, and to not just plans for the future, but soon to take place Events.
Robert Scoble spotted the Rush to video search keywords back in 11/27/07. We predicted the end on 10/26/08. Six months ago, the keywords we watch on Google had 2 or 3 thumbnailed videos on page one, now they have 0 or 1. In the last month, competitive keywords on YouTube have results that change daily as YouTube tweaks their algorithms. Authority seems to be determined first by Keywords, then by Views when an order of magnitude greater, and then by Ratings when extreme one star or five stars. So now it’s back to delivering value by creating videos that inform, entertain, amuse, or uplift, delivering value by communicating unique quality.
You know the Gold Rush is over when they start hanging the claim jumpers!
We have always had a gradually increasing viewership of our videos, but over the last three months we’ve had an acceleration due to one video — Buck Mating Sounds—Deer Sounds. As you can see, it is the reverse of the usual pattern of peaking early, then fading. The only explanation we could imagine is deer hunting season, but we’ll see what happens.
