Matt Waddell, a product manager for Google Mobile, in a Reuters Interview says, “We have very much hit a watershed moment in terms of mobile Internet usage. We are seeing that mobile Internet use is in fact accelerating.”
He also says iPhone users perform as many as 50 times more Web searches on these computer-phone devices as users of standard mobile feature phones typically do.
The short head will be human, the fat middle social and the long tail algorithmic.
My understanding of this is that we will find out about the blockbuster hits through personal human contacts, find out about most things through social networks like Google Maps and YouTube, and find out about microniche things through Google or Yahoo Search.