The key is you’re living in a world where people’s expectations have been set by YouTube, so you want to think, what can I put together that somebody, might, in my customer base might actually find fun, interesting, entertaining to look at.
In the past two years, we’ve posted 321 videos online and gotten 163,558 views — about 510 views per video on average. Our top twelve videos in this video wall have gotten 51,185 views.
In fact, when interaction is cheap, the very economic rationale for orthodox brands actually begins to implode: information about expected costs and benefits doesn’t have to be compressed into logos, slogans, ad-spots or column-inches – instead, consumers can debate and discuss expected costs and benefits in incredibly rich detail.
Do you provide a place in your Local Listings, Video Sharing, and Blog where your customers can review, comment on, and validate your Brand?
