Matt Waddell, a product manager for Google Mobile, in a Reuters Interview says, “We have very much hit a watershed moment in terms of mobile Internet usage. We are seeing that mobile Internet use is in fact accelerating.”
He also says iPhone users perform as many as 50 times more Web searches on these computer-phone devices as users of standard mobile feature phones typically do.
On April 12th, 2007 we Predicted that, “Google will extend video embeds to Local Business Center as in My Maps, and will continue to make deals with phone makers and carriers to include Google Maps and YouTube videos, as they have with Apple.” Today we noticed in one of our Google local listings a Tab For Photos And Videos. We couldn’t find a way to upload videos, but it looks like it’s coming soon.
UPDATE: Yesterday we uploaded videos to our Google Local Business Listing and today they’re live –
Today I was searching for birthday ideas for my mom and I came across Olive Garden’s Web Videos. This is exciting to see more and more restaurants getting the idea that you can communicate with the public by means of web videos. They have also setup a YouTube channel, which I think is essential, if you are going to have a video on the Internet, you might as well make it findable. Way to go Olive Garden!
We were pleased today to find that Buffalo Coffee of Mountain Home, Arkansas has setup a MySpace profile and used a video on it that we did nine months ago. Part of the microCHUNK.TV thinking is free the videos. When you offer the embed for others to use that frees the video. The great part about this is other people can spread the message for you. So, check out Buffalo Coffee’s myspace page and add them as a friend. If you are in the Mountain Home area and have not tried their coffee, you should. I’ve never ordered off of the menu. My order goes like this, “Something with a lot of caffeine, a lot of chocolate, and I want it to be sweet!” They served it up great every time I ordered it that way.
Marc Andreessen thinks this is the BEST. MOVIE. TRAILER. EVER., but do I look like I care what people think? Joining all the others making end of the year predictions for 2008, here are mine.
1. The iPhone will continue to set the user interface standard for internet enabled mobile phones. All other phones will try to catch up while Apple moves ahead.
2. People will mostly search on the iPhone through Google Maps and YouTube, rather than through Safari or Google’s mobile optimized site.
3. Mobile media marketing will best be accomplished by optimizing local search listings on Google Maps and Yahoo Local, by heavily posting metadata-optimized videos on YouTube and other video sharing sites, and by having a mobile internet optimized website/blog where fans can post their comments.