Boing Boing ran this video last Thursday. It is a perfect example of Fred Wilson‘s notion of The Future of Media:

1. Microchunk it.
2. Free it.
3. Syndicate it.
4. Monetize it.

I can go for that, oh oh…oh can do!

A video we produced a month ago has finally been released.

By way of Nalts, we woke up this morning to the Kutiman “Thru-You” funk. Life is good!

Umair Haque writes:

In fact, when interaction is cheap, the very economic rationale for orthodox brands actually begins to implode: information about expected costs and benefits doesn’t have to be compressed into logos, slogans, ad-spots or column-inches – instead, consumers can debate and discuss expected costs and benefits in incredibly rich detail.

Do you provide a place in your Local Listings, Video Sharing, and Blog where your customers can review, comment on, and validate your Brand?

Via Boing Boing, this video by Pete Miser shows how your fans can do your marketing for you if you really offer extraordinary products.

We’ve posted before about Head, Middle, and Tail, but Chris Anderson shares a fresh look:

The short head will be human, the fat middle social and the long tail algorithmic.

My understanding of this is that we will find out about the blockbuster hits through personal human contacts, find out about most things through social networks like Google Maps and YouTube, and find out about microniche things through Google or Yahoo Search.

Old media always fears new media, but the hits just keep on coming!