The key is you’re living in a world where people’s expectations have been set by YouTube, so you want to think, what can I put together that somebody, might, in my customer base might actually find fun, interesting, entertaining to look at.
On April 12th, 2007 we Predicted that, “Google will extend video embeds to Local Business Center as in My Maps, and will continue to make deals with phone makers and carriers to include Google Maps and YouTube videos, as they have with Apple.” Today we noticed in one of our Google local listings a Tab For Photos And Videos. We couldn’t find a way to upload videos, but it looks like it’s coming soon.
UPDATE: Yesterday we uploaded videos to our Google Local Business Listing and today they’re live –
In fact, when interaction is cheap, the very economic rationale for orthodox brands actually begins to implode: information about expected costs and benefits doesn’t have to be compressed into logos, slogans, ad-spots or column-inches – instead, consumers can debate and discuss expected costs and benefits in incredibly rich detail.
The short head will be human, the fat middle social and the long tail algorithmic.
My understanding of this is that we will find out about the blockbuster hits through personal human contacts, find out about most things through social networks like Google Maps and YouTube, and find out about microniche things through Google or Yahoo Search.